LIQUOR REFORM
A Hospitality Perspective
October 2010
One of the aims of the Law Commission’s recommendations on changes to the Sale of Liquor Act was to change New Zealand’s attitude to alcohol. I would like to address the proposed change in legislation on the basis of the legislation making a difference to the way people drink.
I would like to start with some broad assumptions:
1) The hospitality industry is in favour of encouraging responsible drinking and we want to support initiatives that discourage binge drinking and drinking that does harm to the youth.
2) The hospitality industry‘s standards and regulation has improved dramatically over the past 10 years.
3) In the last 30 years, the average alcohol consumption per person (despite deregulation, lower pricing and more advertising) has actually declined slightly, so the problems we are dealing are no worse or better than they were 30 years ago.
4) The vast majority of people drink responsibly.
5) Over 70% of alcohol consumption occurs outside of regulated licensed premises.
Age
The age debate has raged on for some time. Currently NZ has a purchasing age of 18, but no current ‘drinking’ age. The hospitality industry has advocated adopting a drinking age of 18 as this puts the control of drinking firmly in the hands of the parents and guardians. I have a 19 year old daughter and a 15 year old son, and there are times where I have not been in control.
The government has proposed retaining a purchasing age, with a split age 18 for on-premise and 20 years old for off-premise, and introducing stricter rules about who can purchase alcohol on behalf of an underage person. Whilst the industry thinks the move by the government to encourage 18 to 20 year olds to be entertained in bars/clubs & restaurants rather than socialising in unregulated environments, we do not think the change will make a huge difference.
Supermarkets & Price
The decision to allow supermarkets to sell beer and wine has had a big impact not only on the hospitality industry, but also, and more dramatically, on the way people drink.
1) Supermarkets use beer and wine as a means of competing, so they sell the product at 1% or2% above cost. Most weeks it is cheaper for my business to purchase beer and wine from the supermarket than it is to purchase from the manufacturers.
2) The lower pricing is forcing discounting from the traditional bottle stores, and the knock-on effect is more discounting from the bars and restaurants.
3) Lower pricing has encouraged ’pre-loading’ by mainly younger people. This causes a major problem for the police and the hospitality sector as we are often held accountable and responsible for their actions and behaviour once they get into entertainment areas in town.
4) Lower pricing has encouraged more alcohol consumption in the home environment. This counters the $6 price gap between the cost of a drink in a supermarket/bottle store and a bar/restaurant.
Unfortunately the government has done nothing to address the issue of supermarkets and or supermarket pricing. As a comparison, in Australia the supermarkets have chosen not to compete on price.
Personal Accountability
How do we expect to change behaviour or people’s attitudes if there is no personal accountability or responsibility? The current and future legislation holds the on-license holder accountable for an individual’s behaviour whether it is an underage person trying to purchase alcohol or if it is an intoxicated person in a licensed premise. People are not encouraged to do things differently if there is no accountability.
Accountability needs to be run in conjunction with education, parents’ friends setting a good example and also possibly a reward. We can look back at New Zealanders’ attitude to drinking and driving that has changed so much over the last 10 years, due to a combination of harsh penalties and good education. The same should apply alcohol consumption.
I believe that fining a bar owner for having an intoxicated person in a bar is the same as fining a home owner if their house gets broken into for not having adequate security. Now before you tell me that people who have been drinking cannot make rational decisions, firstly I think that any rational decisions need to be made before the drinking starts and, secondly, as an industry we must be prepared to share responsibility with the individual to encourage responsible alcohol consumption.
Once again the government has just ignored this opportunity to make a difference.
Make licenses harder to obtain & easier to lose, Giving councils more power and Trading hours
Minister of Justice Simon Power is fond of stating that liquor licenses will be harder to get and easier to lose. The hospitality industry can live with the notion that licenses will be harder to get, but we are very concerned with the concept of the ‘3 strikes you are out’. There are two reasons for this. Firstly, having more control by a council makes the management of licenses very subjective and, secondly, in situations where a business invests large sums of money in renovating or upgrading a venue you do not want to leave anything to chance. Let’s look at some statistics for one of Trinity’s outlets, Wellington’s Cambridge Hotel.:
| 12 month period | | Cambridge |
| Customers through the door | | 45,000 |
| Free meals served (Wednesday BBQ) | | 6,500 |
| $2 breakfasts sold/$10 lunches | | 15,000 |
| Coffee sold | | 9,500 |
| Quiz/Comedy/Poker/Live entertainment | | 156 |
| Live sport on TV | Hours | 5,400 |
| Police/Council inspections | | 156 |
| IDs/Under age people turned or ejected | | 1,050 |
| People refused access to the bar | | 2,500 |
| | |
And yet we can have our doors closed if the police find one under aged person and/or intoxicated person. And we risk losing our license if this happens 3 times in 3 years.
We want to avoid over-regulation.
Trading hours: The government has proposed these be restricted to 8am to 4am. Trinity Group has a few issues with this. A number of Wellington sites open for breakfast at 7am; under the new legislation we will not be able to open our doors until 8am.
Whilst I personally do not go out very often after 2am, there are a number of people who enjoy listening to live music, international DJs or other entertainment in the early hours of the morning. If there was not the demand businesses would not open. In a free society we need to recognise one size does not fit all and the law must cater for everybody. Closing earlier does not make a big difference as Pamerston North has a 3am closing and still the younger market arrives at about 12.30 to dance.
Conclusion
We believe the government has set itself an impossible task. It has tried to make a difference, but we do not expect much change in behaviour because the proposed legislation has not addressed some of the hard issues that will not be popular coming into an election year. Our concern is that the on-premise sector will become over regulated and nothing will be done about the majority of issues that occur at home.
Jeremy Smith
Trinity Group Holdings
Jeremy.smith@trinitygroup.co.nz